Meet Mark Ross Roberts
Senior Partner, Achieve Corporation — valuations, acquisitions, offer reviews, and full business sales.
How I help in deals”: I turn complex, high-stakes negotiations into clear decisions and premium outcomes.
Owners don’t need more noise;
They need senior judgement. Mark leads every stage personally — from valuation framing and buyer psychology to the wording of Heads of Terms — so momentum holds, risk reduces and price strengthens. With Achieve’s partner-only model, you speak with the decision-maker, not a delegate.
Trusted by groups turning over up to £3.2 billion
Blue-chip process rigour applied to your SME sale.
30 % Faster Closings Than Sector Norms
Cash hits your account months sooner—momentum preserved.
96 % of deals stay within our valuation range
No last-minute discounts, no “price-chip” dramas.
Best-Practice Audit System
Every step benchmarked; every document diligence-ready before buyers ask.
Mark’s Focus Areas
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Valuations: Plain-English, market-current, audit-ready
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Offer Reviews (Sanity Checks): Valuation, funding reality, and terms — before you commit
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Business Sales: Competitive processes that protect confidentiality and price
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Acquisitions: Thesis to target list, outreach, diligence and SPA
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Deal Design: Earn-outs, vendor notes, working-capital and net-debt mechanics
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Negotiation & EQ: Calm, partner-led prep for the calls that decide millions
How Mark Works (3 steps)
- Clarify the win: Align objectives, risks and red lines in writing
- Design the deal: Structure, buyer map, and narrative that stand up to diligence
- Execute with discipline: Tight documents, fast decisions, and zero theatre
Result: Fewer surprises, faster timetables, stronger outcomes.
Credentials & Tools
- Designations: FMVA, CBCA
- Toolbox: DCF, trading/precedent comps, LBO logic, synergy bridges, diligence planning, SPA term-sheet drafting, negotiation frameworks.
- Operating principles: Confidentiality first; conflict-free advice; plain English; evidence over ego.
In the Room, Mark Typically…
When you’re buying (Acquisitions)
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Clarifies the thesis and guardrails – must-haves, red lines, price limits, and value drivers.
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Builds and filters a target list – discreet approaches, NDAs, and clean information flow.
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Models value and risk – base vs downside, synergy case, lender covenants, and cash impacts.
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Structures the LOI for certainty – staged exclusivity, focused diligence scope, walk-away triggers.
Why it matters: You avoid auctions that don’t fit, don’t overpay, and secure a bankable deal.
When you’re selling (Business Sales)
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Reframes valuation to the buyer’s lens – recurring revenue, retention, and strategic fit, without conceding substance.
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Locks working-capital and net-debt definitions early – blocks late price-chips.
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Runs a tight, confidential process – qualified buyer list, one deck, one negotiator, zero leaks.
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Ties exclusivity to milestones – momentum protected, costs contained.
Why it matters: Premium price, faster timetable, cleaner completion.
When you need a sanity check (Offer/HoT Review)
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Tests valuation and structure – earn-outs, deferrals, security, and seller liabilities.
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Pressure-tests buyer funding – sources & uses, term sheets, equity commitment, long-stop dates.
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RAG-rates clauses that drain value – warranties, covenants, MAC, termination rights.
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Gives a go/renegotiate/no-go plan – in plain English, within days.
Why it matters: You don’t sink months into an undeliverable or value-eroding deal.
When you need a valuation (Independent)
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Normalises EBITDA properly – owner adjustments, seasonality, one-offs, and run-rate.
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Triangulates methods – trading/precedent comps, DCF, and LBO lens where helpful.
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Builds a transparent value bridge – from reported numbers to defensible range.
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Maps levers to lift value – pricing, mix, contracts, KPIs, and evidence required.
Why it matters: The board aligns on reality, plans improvements, and sets the floor for negotiation.
Work With Mark
Start with a Confidential Conversation
Whether you’re considering a valuation, checking a live offer, planning an acquisition, or preparing a sale, the first step is a short call with Mark.
