Know Your Number —
Before a Buyer
Does.
Most UK business owners carry a valuation in their head built on a rule-of-thumb multiple, a competitor's rumoured sale, or what retirement needs to look like. That number hasn't been modelled. It hasn't been tested. And it won't survive the first serious conversation. Achieve Corporation builds an independent valuation model and memorandum — in 2 working days — so the next conversation you have is based on a number that can.
Same-day reply · No obligation · NDA availableAt a glance
What your business is worth, in 2 working days, for a fixed fee
An independent valuation of your UK business, built from your own accounts by Mark Ross Roberts FMVA CBCA, for businesses up to £450m enterprise value. You hold a defensible value range before a buyer, lender or shareholder hands you theirs.
Fixed fees by annual turnover (excluding VAT)
| Annual turnover | Fixed fee |
|---|---|
| £500k – £5m | £1,200 |
| £5m – £10m | £2,000 |
| £10m – £30m | £3,000 |
| Above £30m, up to £450m EV | Scoped on the call |
What you receive at every fee level
- Independent Valuation Memorandum, a presentation-grade PDF for buyer, lender and board conversations
- Written narrative report explaining every adjustment and risk in plain English
- Locked Excel model with normalised earnings and sensitivity toggles
Email mark@achieve-corporation.com. You get a reply the same day. Mark then holds a free discovery call and confirms the right report, the fixed fee and the turnaround.
The 2-day clock starts once the fee is agreed and paid and every requested document is in.
Questions owners ask first
Frequently asked questions
How much does an independent business valuation cost?
A fixed fee set by annual turnover, excluding VAT: £1,200 for £500k to £5m, £2,000 for £5m to £10m and £3,000 for £10m to £30m. Above £30m the fee is scoped on the discovery call.
Mark confirms the fee on the call before any work starts. There is no hourly billing.
Do the fees include VAT?
No. Every fee shown is excluding VAT, which is added at the prevailing rate.
What size of business can you value?
Businesses up to £450m enterprise value. The published fees cover turnover up to £30m; larger businesses are scoped individually on the discovery call.
How do I get started?
Email Mark at mark@achieve-corporation.com with a line on the business and what the valuation is for. You get a reply the same day.
Mark then holds a free discovery call. By the end of it you know which report fits, the fixed fee and the turnaround. Nothing is payable until you agree to go ahead.
How long does the valuation take?
Two working days. The clock starts when the fee is paid and every document on the request list has arrived.
What do I actually receive?
An Independent Valuation Memorandum (PDF), a written narrative report and a locked Excel model with sensitivity toggles. The model shows how each figure in the memorandum was reached.
What documents do you need from me?
Usually the last three years of filed accounts, current-year management accounts and a short commercial overview. You get an exact list after the discovery call and send what you already hold.
How is the value worked out?
Earnings are normalised first: owner pay set to a market rate, one-off costs removed, related-party arrangements put on an arm's-length footing. The business is then valued by discounted cash flow and by market multiples, and enterprise value is bridged to equity value for cash, debt and debt-like items such as leases.
The output is a range, because a single number would claim a precision no buyer will accept.
Is the valuation independent?
Yes. Achieve Corporation takes no commission tied to the result. The fee is the same whatever the number comes out at.
Who builds the model?
Mark Ross Roberts personally. He holds the FMVA and CBCA credentials from the Corporate Finance Institute and works on live UK transactions. Nothing is passed to a junior analyst.
Can I use this for tax, divorce or court proceedings?
No. This is an indicative valuation for decisions: planning a sale, testing an offer, preparing for a lender or shareholder conversation. Statutory, tax and expert-witness valuations follow different rules. Raise it on the call if that is what you need.
Most business owners don't avoid valuation because they don't care. They avoid it because the answer might be uncomfortable — and because nobody has made it easy to get the real number without starting a process they're not ready for.
So the mental number stays private. It comes from a multiple someone mentioned, a competitor's sale that was probably inflated, or what the business needs to be worth for the retirement plan to make sense. That number hasn't been stress-tested against your actual EBITDA, your customer concentration, or your key-person dependency. It hasn't been normalised. It hasn't been put in front of anyone who will push back.
The gap between that number and a defensible one isn't theoretical. It shows up in negotiation outcomes, missed exit windows, and decisions made on assumptions no one has tested.
That is the problem Achieve Corporation was built to solve.
The Gap Has a Price.
An owner carrying £3m in their head accepts £2.8m because it feels close enough. An independent model normalises the earnings and shows the defensible range is £2.8m–£3.2m. The buyer's opening offer was below the floor — and the owner had nothing to prove it with.
You walk away from £4m because your number is £5m. But your number includes a revenue line that's customer-concentrated, a salary drawn below market rate, and working capital that flatters the cash position. A normalised model might show £4m is a strong offer. Walking away costs you the exit window.
Whether it's a buyer, a lender, a co-shareholder, or an investor — the first question is always how did you arrive at that number? A multiple you heard someone use is not an answer. A model with visible assumptions and tested sensitivities changes the dynamic entirely.
Not a Document.
A Position.
A valuation isn't a report you file. It's the position you take into a conversation — with a buyer, a lender, a shareholder, or a board. The independent model makes every assumption visible, every adjustment explainable, and every figure interrogatable. That changes what happens in the room.
"An independent model removes the most dangerous risk in any business valuation: modelling the outcome you want rather than the outcome the earnings support."
Mark Ross Roberts · FMVA CBCA · 30 Years UK M&AWhen a buyer tables an offer, you know immediately whether it's below the defensible floor — and you have a document to show why.
Know what the business is worth before you set board expectations, engage a sell-side adviser, or commit to a process built around a number that hasn't been tested.
One owner's expected £6m valuation came back at £3.5m–£4.2m — 18 months before going to market. Time to reduce customer concentration, normalise costs, and re-test before committing.
Not a number. A working Excel model with clear inputs, normalised earnings, and sensitivity toggles — built for real scrutiny.
The model makes explicit what's suppressing value — customer concentration, key-person dependency, working capital timing — and what would move the range before you go to market.
Presentation-grade PDF. Built for boardrooms, lender meetings, and buyer negotiations. Every figure supported by the model. Every adjustment explained in plain language.
Six Things Competitors Cannot Credibly Match.
Mark Ross Roberts builds every model personally. FMVA and CBCA certified. Active on live M&A transactions — not occasional valuation work. The standard is the same as full sell-side due diligence, because the methodology is identical.
The clock starts when payment is received and all required documents are in. You know the cost before you commit. No hourly billing. No open-ended timescales. No invoice you didn't expect.
Achieve Corporation earns nothing from the outcome of your valuation. No commission, no sell-side mandate, no referral fee. The only interest is giving you the accurate picture — not the comfortable one.
Because we work on active UK M&A transactions continuously, we know what buyers are currently paying, what sector multiples the market supports, and what lenders are requiring right now. A two-year-old conversation with an adviser not on active deals cannot replicate this.
Every fee tier includes the Independent Valuation Memorandum, the written narrative report, and the locked Excel model. No stripped-down tiers. No scope surprise. The deliverable is confirmed before the clock starts.
If the defensible valuation is materially below expectation, the model will show it — and explain exactly why. That is worth more than a comfortable number that doesn't survive a buyer's first question.
The Clock Starts When Your Documents Land.
Email Mark and you get a reply the same day. NDA if needed. We establish what the valuation needs to do — exit planning, offer evaluation, funding preparation, shareholder alignment, or board reporting. If it's a fit, we lock the engagement and confirm the fixed fee before anything else moves.
You receive a tight, specific document list — accounts, management numbers, commercial overview. You send what you already have. Payment received and all required documents in: that is the moment the 2-day clock starts. No ambiguity about when delivery begins.
We normalise maintainable earnings, correct add-backs and adjustments, apply the appropriate valuation methodologies for your sector, and make every assumption explicit. Built from your specific data — not a template with your name on it. Every figure in the memorandum is traceable to the model.
Independent Valuation Memorandum (presentation-grade PDF), written narrative report, and locked Excel model — with clear assumptions, sensitivity toggles, and decision points ready for the next conversation. You receive the complete package on Day 2, as agreed.
Bring What
You Have.
We'll Tell You
If It's Enough.
- Independent Valuation Memorandum — presentation-grade PDF built for buyer, lender, and board conversations
- Written Narrative Report — methodology, adjustments, risk factors, and decision points in plain language
- Locked Excel Model — normalised earnings, sensitivity toggles, and explicit assumptions your finance director can interrogate
Every tier delivers the same three outputs: Independent Valuation Memorandum, written report, and locked Excel model. Complex structures — group accounts, customer concentration, deferred revenue — scoped and confirmed upfront. No surprises. All fees exclude VAT and are confirmed on the free discovery call.
